Expert Office Hours
If you have questions a specific question about a topic below or would like to learn more, our experts listed below have decided to offer some of their time to help out the WorcLab community.
If you’re not a member at WorcLab that’s okay, our experts are here to help you and your company succeed!
SEO
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Tyler Scionti is the founder of Centori, an SEO software and coaching company. Centori is a 2021 Venture Forum 5-minute pitch winner, and was a member of the WorcLab between 2018-2021. Tyler has worked with dozens of SMBs and startups to build creative and effective SEO strategies that get them in front of their customers and ahead of their competitors on Google. Tyler has over 8 years of SEO experience and previously worked at HubSpot for 6 years.
IP
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, copyrights, trademarks, and trade secrets.
Lawrence P. Zale is an Intellectual Property Law Attorney registered to practice before the U.S. Patent and Trademark Office. He has drafted and prosecuted hundreds of U.S. patents and trademarks and directed foreign counsel regarding the prosecution of several hundred other patents and trademarks in more than 15 countries. Atty. Zale acted as Chief IP Counsel for all IP matters relating to his product lines totaling several billion dollars in annual sales.
Engineering
Engineering is the application of scientific and practical knowledge to design and build complex systems and machines. It includes disciplines like mechanical, electrical, chemical, civil, and aerospace engineering, among others. Engineers create innovative solutions to problems, from designing bridges to developing new technologies for medical devices and renewable energy sources.
Paul Rummel has an MS in Electrical Eng. He is founder of Softricity, a startup that sells product data management software to small manufacturing firms. He was previously at Comdel, Inc., Gloucester, MA, as chief engineer. He’s a specialist in controls and RF design along with full-stack web development. He designs power supplies for XPPower and is CTO of his startup, Vijilent. From modeling how people interact to building semiconductors, Paul is all about that tech.
Strategic Planning
Strategic Planning - The process in which an organization defines their vision for the future and identifies their goals and objectives. The process includes establishing the sequence in which those goals should be realized so the organization can reach its stated vision.
Mike Mitchell is a professional strategist and problem-solver who will help you organize, plan, and execute on your vision using proven tools, techniques, and best practices. I help entrepreneurs simplify and solve the intimidating business problems that impede their professional and personal growth. Combining an entrepreneurial mindset with 30+years of corporate experience to offer a unique consultant–coach approach to help entrepreneurs tackle all kinds of business problems.
Risk Management
Risk Management is the process of identifying, assessing, and controlling financial, legal, strategic and security risks/ threats to an organization's capital, earnings, and operations.
Rick A. Collins is an experienced insurance broker with more than 30 years of commercial insurance expertise. Before joining INpower, Mr. Collins served as an SVP for several insurance brokerages in the New York area, including Insurance Office of America, Marsh, and Lockton Companies. In addition to his proficiencies in risk management, Mr. Collins is an articulate and persuasive communicator. He has delivered more than 1,000 product seminars and is a regular guest speaker at events for decision-makers and industry professionals. Mr. Collins's unique experience allows him to provide creative solutions for complex challenges and align insurance needs and coverage for his clients.
Human Resources
Human Resources (HR) is the set of people who make up the workforce of an organization, business sector, industry, or economy. It also refers to the department of a business or organization that deals with the hiring, administration, and training of personnel.
Dave Gerth is an experienced strategic HR advisor for startups and small businesses with Insperity. Prior to Insperity, Dave spent 7 years working as a trade show manager producing the National Golf Expo, New England Cannabis Convention, Boston Flower & Garden Show, and RV & Camping Expo. His diverse background working in the radio, digital media, algorithm science, and the events industry has provided a unique perspective into what sets businesses up for success in today’s world. He understands the value of community and staying connected on a digital, personal, professional and in-person capacity. On a personal level, Dave loves to garden, create music, play golf, play poker, spend time with his family and travel the world. He’s passionate about living an adventurous life and staying ahead of the curve on important technology trends.
Financial Planning
Financial planning for startups is a process that helps identify and mitigate risks, and create a roadmap for future financial success. It involves projecting income, expenses, and investments based on historical performance and industry research.
Jonathan Preston is a financial planner at Commonwealth Financial Group, specializing in comprehensive financial planning for individuals and businesses. He holds Series 7 and 63 licenses and is a Certified Financial Planning Professional. Jonathan has extensive experience working with Fortune 500 companies and small business owners, helping them navigate complex financial landscapes. He is dedicated to providing personalized financial strategies that align with his clients' goals. Jonathan's educational background includes a certification from Bryant University, enhancing his expertise and commitment to delivering top-notch financial advice.